Research project Activate All (2024 – 2027)
Unleashing active and micro-mobility’s full potentials to reduce energy consumption by substituting car trips
Activate All
ActivateAll aims at assessing and understanding the car substitution potentials of active and micro-mobility (AMM), both, as single vehicles and enablers of intermodal mobility, and identify the constraints to harvest these. It will do so identifying current obstacles to AMM on the user and mobility providers’ side, assessing future technological, economic and policy trends fostering AMM, quantifying car use and corresponding CO2 reduction potentials of AMM and AMM enabled intermodality, and identifying and prioritising a list of high-impact use cases and how to shape these for high user acceptance. The project will deliver specific information on user preferences, business models, mobility situations with high CO2 reduction potentials and policy measures which will support policy makers and AMM providers in implementing effective and user-tailored AMM projects and services that can enable the rapid transitions towards low-carbon and community-friendly mobility.
WP1: Identifying obstacles
Firstly, barriers to private and community use of AMM will be identified from a demand-oriented perspective. This will include supply-side factors such as time savings, ease of use, health, comfort, vehicle technologies and integration of digital services. In addition, socio-demographic and behavioural aspects of users, including user acceptance, social equity and cultural conditions will be examined. In a second step, supply-side barriers such as user interactions, regulatory frameworks and business model challenges will be analysed.
WP2: Modifying systems
Here, a forward-looking and systemic perspective is taken on the development of AMM from the supply side. Three areas in which future changes are likely to have a significant impact on the supply and further spread of AMM will be analysed in more detail: technological, economic and regulatory trends and upheavals. The result will be a report on ‘Guiding principles for the successful introduction of AMM in Switzerland’.
WP3: Activating potentials
For each car trip described in the SMTM (approx. 60’000 mobility users), it will be evaluated whether it can be substituted by AMM. A car journey is considered substitutable if it can be completed in a similar time with AMM or an intermodal connection of public transport and AMM on the first/last mile. This is based on the assumption that car users will not switch if the journey time is significantly longer. Factors such as luggage or fellow travellers are also taken into account. Using data on distance, vehicle type and energy consumption, possible energy and CO2 savings are calculated to estimate the reduction potential for Switzerland.
WP4: Attracting users
Based on the previous results, concrete use cases with high potential to reduce car use and how they could be designed are proposed. First, a list of relevant cases will be derived and co-creation approaches will be used to design AMM solutions with strong user appeal. Another key aspect is the definition of AMM styles, identifying mobility patterns that have a high potential to reduce car use. The term ‚mobility patterns‘ refers to a combination of parameters that reflect certain mobility styles within certain spatial types and trip purposes (e.g. young professionals travelling short distances in urban areas to reach a leisure facility).
Activate All 